The name is pronounced "beam" like a beam of light or energy - an ultrasound beam.

The corporate subsidiaries in Finland and USA is also renamed as Biim Ultrasound OY and Biim Ultrasound Inc.

“We are very pleased to present our new name and visual profile, “Biim”. The brand reflects who we are, as a lean market driven organization based on Scandinavian roots and with a valuable American patent. We are eager to contribute to the digitalization of the medical space, making ultrasound accessible and affordable to qualified medical personnel,” explains Michelle Opshaug, VP of Marketing at Biim Ultrasound AS.

“Our brand, developed together with brilliant people in the Scandinavian digital agency Creuna, reflects the playful, lean and innovative organization we are,” continues Opshaug.

“We are also proud to present our new website, Due to FDA regulations some information cannot yet be published, but we will keep you updated as we get closer to FDA 510K submission” says Opshaug.